Much has been made about the urban and rural divide in America, a topic that reached new urgency as pundits, pollsters, and social scientists sought to make sense of the 2016 presidential election. Overnight, books such as J.D. Vance’s Hillbilly Elegy became best-sellers. A national narrative was told by reporters from Big City, USA, popping in to visit rural Kentucky and other rural spots, to identify their “otherness”.